Local restaurant chain to provide discounts to vegans

Mad Mex, Australia’s much-loved Mexican restaurant chain, have begun a Mad Mex MeatFree Monday initiative, launching a $2 reduction on ALL plant-based meals* under its newly launched Manifesto.

In line with its ‘Fresh Fuel for Life’ positioning and as pioneers of fresh food thinking, the Mad Mex MeatFree Mondays  launch coincides with that of Mad Mex’s new plant-based ‘Baja BBQ Vegan Chicken’. A new vegan menu option that tastes just like chicken that can satisfy the taste buds of even the most avid carnivore.

The Mad Mex Manifesto, entitled Something is Everything, encourages amigos to use their mouths as a powerful weapon to fight climate change by opting to go meat free when they can. Given meat production is a major contributor to Co2 emissions and uses a huge amount of water, choosing to eat plant-based can really make a difference. The Manifesto lays out the argument that if we all did our own little bit to help, ultimately, we can create a huge difference to the health of the environment. And by offering $2 off every plant-based meal on a Monday, Mad Mex is putting their money where their mouth is.

Mad Mex doesn’t believe that you should have to choose between flavour and eating plant based: the restaurant group has been investing in tasty vegan and vegetarian options for years before it was popular. As a result, the brand has a large loyal band of amigos who identify as vegan, vegetarian and flexitarian. Even their carnivore fans have a hard time distinguishing between the plant-based alternatives!

Mad Mex’s commitment to the planet goes farther than just food. The brand has continually been investing in sustainability by using recyclable paper straws, wooden cutlery and BioPak, biodegradable, environmentally-friendly packaging for its meals– diverting hundreds of tonnes of waste from landfill.

The delicious new plant-based chicken BBQ filling option is made with Simplot’s vegan product, the “100% Not” range which, as the name suggests, can be easily confused with the real thing! This new plant-based protein has the texture and taste of chicken but is completely vegan / vegetarian / gluten-free friendly.

“Our Manifesto and Meatfree Mondays offer is the latest part of our long-term commitment to helping our amigos make a difference to the environment and to living their best life,” said Clovis Young, Mad Mex Founder and CEO. “It’s often overwhelming to know where or how to start, so we wanted to make it as easy as possible to switch up at least meal a week, because collectively, this simple act can make a real and lasting change to our planet. We don’t believe you should have to sacrifice taste and flavour either, that’s why at Mad Mex we remain totally committed to sourcing the best plant-based ingredients to create really delicious meals that can satisfy everyone – meat eaters, flexitarians, vegetarians and vegans alike.”

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Mad Mex has partnered with Simplot, to be the first quick service restaurant group in Australia to incorporate the new product into its menu offering. This commitment to quality products and equality for flexitarian diners, ties in with Mad Mex’s Fresh Fuel for Life brand philosophy which prioritises premium ingredients and fair pricing for all diet types.