Australia feels the heat of Factory Summer Festival as ticket sales soar

The expanded Factory Summer Festival has seen monstrous sales as more than 26,000 tickets were snapped up within 24 hours of being on sale.

The experiential and live music and arts festival, previously known as Ice Cream Factory Summer Festival, features a line-up including Peking Duk, The Presets, Example, Ruel, Vera Blue and What So Not.

After three huge years serving up summer at Perth’s Ice Cream Factory, a new Brisbane location at Victoria Parklands will run concurrently from Dec 11 to 31, before the event takes over Federation
Square in Melbourne from March 19 to April 5.

With a strong demand for pre-sale tickets, a number of shows, including Perth’s Opening Night featuring The Presets and Christmas Eve featuring Peking Duk were onto final release before reaching public on-sale, with a very limited number of tickets remaining.

A number of other shows had also sold out of early allocations across all three cities, and organisers have stressed the importance of purchasing tickets early to avoid disappointment. Event Co-Director Chris Bausor said the response demonstrated the appetite consumers across the country had for live music and arts events, particularly those which had a strong focus on delivering unique experiences in a safe manner. “Factory Summer Festival runs over three weeks, with capacity limited to a maximum of 4,000 per day, allowing for greater social distancing measures and a unique headline performance each night, which would not be possible in a more traditional format over a shorter period of time”, Mr Bausor said. "This is a fantastic result, not just for the Factory Summer Festival team, but for music fans in Brisbane, Perth and Melbourne who have clearly demonstrated their confidence in returning to summer festival season in a COVID-safe way", said Josh McNicol, General Manager at Eventbrite, ticketing partner of
the festival.

‍

"The Factory Summer Festival series has been meticulously planned with the safety of attendees, artists and event staff at top of mind, and proves that Australian festivals are leading the way globally in safely welcoming local music fans back to live events this summer." In what has been a period of uncertainty in the festival landscape, organisers have moved to assure certainty and confidence amongst ticket purchasers, with replacement dates in March confirmed for all acts, in addition to the opportunity for full refunds, should the event be rescheduled.

Organisers have stated they are in regular communications with the relevant local and state authorities and COVID-19 Safety Plans have been prepared for each individual city, whilst all events will be compliant with directions of WA Department of Health, Queensland Health and Vic Department of Health and Human Services directions at the date of the event. “We acknowledge the incredible and critical importance of ensuring the health and safety of all attendees and the broader public, and the event will proceed only if there is complete confidence it is safe to do so,” Mr Bausor said.

“As part of this process we are formulating travel plans with the relevant Health Departments to ensure the safe and efficient travel of artists to their show locations if artist travel is not possible for the date selected, the shows will be moved to their contingency dates and full refunds will be immediately available to all customers.”

Factory Summer Festival Perth @ Ice Cream Factory
92 Roe Street, Northbridge, 6000
11 – 31 December 2020

Tickets via fsfe.st/tix

For more info on Factory Summer Festival, please visit www.factoryfestival.com.au